“If you don’t understand your customer, you don’t understand anything.”
– Sue Park, Business Development and Market Research
You have a vision. You plug away at it, trying out new ideas, testing out little proofs of concept, and toiling the hours away. Slowly it starts to take shape. You share it with others – first colleagues, then friends, and eventually potential customers. You iterate and investigate, you find out what’s true and what isn’t. Many of your original ideas get scrapped, but not all… you’ve found some diamonds in the rough. You continue working, then you clean things up, excise the unnecessary fluff and scaffolding, and what’s left? Hopefully something brilliant!
If you’ve done your job right, the market and industry will agree with you. It’s by no means a perfect science, but we do our very best to understand where we can provide maximal value. We’ve found great success applying our development efforts to problems in Intelligence, Surveillance, Reconnaissance, and Security, in Navigation and Tracking, and in Health and Life Sciences. When we first started off, we didn’t know this is where we’d end up, but customers spoke, and we listened. Over the years we’ve gained significant traction in these domains, and we strive to continue adding value by developing ideas and products that get straight to the heart of our customers needs and desires.